MARKETING - 8th Wonder of the World

Yes, I’m declaring marketing as the 8^th Wonder of the World. This is a very big claim I’m making as some of the high profile scientists and researchers from diverse fields have already declared the things like compound interest and other monuments as 8th Wonder of the World. I respect their opinions, but according to me the one thing that should be considered to be the 8^th wonder of the world is none other than the term ‘MARKETING’. Don’t worry, I will give a proper justification for my claims. Come, let’s dig into it.

Before going further, first, we need to understand that marketing is not just a narrow topic that we read in our textbooks. MBAs, BBAs, Doctorates, etc. studies this topic as a subject, but I believe that this knowledge is very confined, but if you observe your day to day activities, your surroundings as well as other peoples you will find that somewhere or the other you are indulging in some sort of marketing either for yourself or for the other. This world is run on the basis of marketing. Everything around you is being marketed in some way. Just look at the objects placed around you and think from the marketing perspective, e.g. The Glass in which you drink water is marketed by the grocery merchant and the water inside it is marketed by your local municipal body by saying that ‘we are providing a safe and clean drinking water for the citizens, so please give us your precious vote in the upcoming election’. Agree or not?

Let’s have one more example of it from our day to day activities that we perform. In India, a guest is treated as a very important person and he must be served with utmost care as his wishes must be fulfilled by the host at any cost. But now think from a marketing point of view, don’t you think that during this time we are performing Public Relations Activity. I think so because by maintaining good relations with our relatives and guests, we assume that these relations will help us in the future for sure either in the form of taking help for something or simply for fostering our social status. Examples are countless here.

We advertise our kids, brothers, spouse, parents, and even ourselves in front of others whenever we achieve something of great value in the eyes of others. Politicians advertise their good deeds in front of citizens, an organization advertises itself with the help of its profits, work culture to invite good prospective candidates for a job, a whole nation advertises the brilliant reforms that it has implemented so that other nations learn from it and advertiser can generate FDIs.

Personal selling is done by every individual. By writing this, I’m doing the personal selling and by reading this you are maintaining Public Relations. We publicize the marks that we get in our academics and by using social media, we do our direct marketing and garners word of mouth for us by posting on the Facebook and Twitter Wall.

This whole world is running because of Marketing. Each and every nation markets itself in front of the other nation in order to get necessary resources from the other and to compel them to purchase something from us. Marketing in today’s scenario hasn’t remained confined to a separate department in a business organization. It has evolved gradually and today it has become our source of revenue.

We all know that for fulfilling the basic necessities of life we all need three things – Food, Shelter, Cloth but the basic essentials cannot be fulfilled by them only. It requires a 4^th component which is MARKETING. Imagine a poor person who didn’t have the traditional necessities, i.e. Food, Shelter, and Cloth. Then, in this case, only marketing can save him from getting extinct. He needs to market himself in order to get the support or I should say help from others at least to provide him to feed himself. At this time he will require government support and societal support. This can only be gained via Marketing. Whenever we open our television sets, programs are run to get profit and these profits are generated with the help of commercials between breaks. Celebrities markets their attires, personality, and physique. Each and everything in this world is marketing itself directly or indirectly. A quiet individual also markets his or her silence in order to communicate that he doesn’t want any disturbance from others.

Marketing cannot be learned just with the help of textbooks that is for sure. It lies everywhere. Each and everything in this world markets itself either living or non-living. This is not just a source of revenue, this is a source of existence for all of us.

I hope I am able to justify my claim.

But I want to know what are your views regarding this topic. 

Do you also believe that marketing should be the 8^th wonder of the world and what is that one thing according to you that doesn’t require marketing? 

Give your views by commenting in the comment box.

Thanks for Reading…